There are countless companies trying to emulate and imitate the original Clic glider.
So, why is the Clic curtain glider from HINNO ‘The Original’?
There are many good reasons the CLIC brand is referred to as ‘The Original’. The HINNO Clic glider was the world’s first ever clickable curtain glider. HINNO is short for Heinrich Innovations. When Alfred S. Heinrich introduced the product to the market in 1986, it revolutionised the mounting of curtains.
Originals and imitations
Imitators were quickly found. And the copies were often – quite deliberately – given confusingly similar names. However, the quality of HINNO’s Clic glider remains unrivaled to this day. This is also what “The Original” stands for … and thus for genuine Swiss precision work!
A strong brand for all
With so much confusion about which name stands for what, everyone who sells the original HINNO Clic glider benefits from the use of the correct brand name. It’s an important reminder to users to be sure to purchase products under ‘The Original’ slogan as a guarantee for genuine Swiss quality and reliability.
Only a uniform designation strengthens the brand, protects customers from confusion and imitations, and ultimately from unpleasant surprises!
Marketing materials for distributors
HINNO is happy to provide official distributors with free promotional photos, videos and graphics for HINNO products. Contact us at marketing@hinno.ch
- Read about why the automotive industry relies on HINNO Clic – here
- HINNO carries out several quality checks before original Clic gliders go on sale – from sub-zero operation checks to continuous stress tests. Find out more
